Hi, my name is Scott Parsons and I am an Customer Experience and Service Designer working in London.


Here is a selection of projects and documents I have worked on. Go to the full portfolio page to see more.

A brief snapshot of what I do

Experience strategy

Contrasting customer and business needs and combining them to serve both groups positively while discovering opportunities for success

Stakeholder engagement

Analysing business requirements, capabilities, and appetite to devise a strategic roadmap for achieving stakeholder targets and customer goals

Customer paths concepting

Creating site paths, process flows, concept models, and simple or complex prototypes to simulate the desired customer experience

Experience storytelling

Using personas, scenarios and journeys to communicate fulfilment and facilitate understanding of customer and business needs

Interface definition

Creating wireframes and prototyping to demonstrate details of desired customer experience design for communication with developers and stakeholders

Test and iterate

Testing designs with actual customers, analytics, and business feedback. Then interpreting the feedback and iterating design accordingly

Contact & Personal

Contact details

Here are my contact details, please feel free to contact me and I shall try to respond as quickly as possible.